Your business has grown, but it needs another boost.
You are ambitious for growth. You have lots of ideas but are not sure how to pick the winners. You have ideas on how to improve your products and services or to create new ones, but are not sure which ones will work best and drive the strongest and most profitable growth.
Your customer insights often do not point the way forward. Have you ever found that market research tends to be interesting rather than helpful? Formal market research creates lots of data and gives an impression of being reliable. But do you find the "insights" do not help you make decisions. Informal customer feedback is often anecdotal and you are not sure how robust it is.
Customer feedback looks backwards not forwards. Customers tend to look to their experiences in the past and cannot see beyond that. Their insights if taken at face value will not take you forward. You still need to have the vision. You know you have to come up with the ideas and have to make the call on what to do.
It is tough to convince everyone the ideas will work. Without this, you cannot get the commitment of the team or the investment needed to make it happen. You and your colleagues need to be convinced.
We create growth strategies that everyone is convinced will work
Attracting more customers
Our Differentiate programme helps you create a plan that will attract more customers. Our focus is to turn your products and services into something customers love. This is the key to boosting your growth and taking your business to the next level.
In the Differentiate programme you will identify the opportunities that will drive the most profitable growth; you will build a standout position in the market; you will make your products, services and marketing messages much more attractive to customers; you will ensure they find out about them and can buy them and you will be convinced it will work in the market
We focus on three things
Creating CLARITY - our proprietary analytics and workshops cut through the clutter and give clarity about what matters to customers and what will work for your business
Building CREDIBILITY - you have to be convinced it will work, you have to know the risk is worth it. But even more important, you have to engage others and convince them so they help you make it happen
Delivering RESULTS We have some impressive case studies in
What can the Differentiate programme do for you?
Dirk Geyer - the marketing director of ARAMARK explains why he is using the Differentiate programme and what it will do for ARAMARK
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We have written an article about Attracting more customers
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Yesterday Maxwellia attended the 4th workshop in the Differentiate programme -
PERFECT where we began to bring our brand to life. It was brilliant - probably one of the most rewarding days of my marketing career as the Maxwellia vision and first product begins to lift off the page.
The output of the day is a culmination of the hard work the team has put in since May we have brainstormed, debated, talked to consumers, prized out the truth from our colleagues and validated our work with online research. I now have an almost perfect Brand Story for Maxwellia, a refined brand positioning for our first product and focused ideas on products and services to build around the core offer of that first product.
The power-driver methodology which is Chris' IP is a truly effective and fast way of getting the heart of a value proposition and gets to the crux of why people will buy your product. We have saved so much time and money compared to the way big pharma companies in my field do this type of work.
Yesterday Chris Radford was absolutely in the zone providing clear, powerful, solid direction for brand creation his years of experience shining through with useful advice and theory based on his take on why we consumers buy the things we do. It was a fun day, the energy levels high and creative ideas flowing freely, Shona's (Mrs Radford) facilitation skills were outstanding pushing the group hard to drive the best ideas using a range of ideation techniques to help us when we got stuck. It was a hard day but I am energised and motivated to push on.
A big thanks to Chris for the Game Changers journey so far (and for inventing the Game Changers Programme) - we have still 2 more steps to go I am looking forward to starting the process again for our second product.
I am convinced it will work.
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