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    The team

    We are marketing and sales practitioners who like to cut through the clutter to make it simple.  We prefer facts to fluff, we like ideas built on both customer insights and the experience of the business team.  We believe the strategy and the ideas must engage the whole business.

    Skills

    We have three core skills.  These come from different team members.  We are a team with different specialisms who co-operate to complete client projects.
    • Marketing and sales strategy (includes analysis, research, structuring the thinking)
    • Creating and visualising the ideas 
    • Facilitation and training
    We do the work that needs to be done before you brief your creative agencies.

    Background and experience

    We come from a strong food and drink background.  We know a lot about consumer products in food, drinks and gardening.  The team also has consumer experience across, retail, restaurants, personal care and financial services.  

    In the past 15 years we have built up considerable experience creating competitive advantage in B2B in finance, recruitment, property, IT and retail.

    Style and approach

    We operate the kind of consultancy we were looking to work with when we were clients
    • Outcome focused, and comfortable with being held accountable for business results
    • Supports the clients and works with them to make things happen  (go beyond advice)
    • Understands how to translate the data and information into actionable insights
    • Works with your ideas and insights, not just what the research says
    • Can deliver everything you need to make a project succeed – strategy, insight, analysis, workshop facilitation, design and ideas 

    What's important to us

    Creating growth strategies that are based on what customers want and engage the whole business in creating success
    .
    We won’t just ‘take the order’.  We will tell you how we see it. We tell you the truth, not what will make us money. We’re brave enough to share the difficult messages.  

    Relationships matter a great deal to us.  We work best with those we get on with and where there is mutual respect.