We are marketing and sales practitioners who are commited to finding profitable ways to add value to customers. We like to cut through the clutter to make it simple. We prefer facts to fluff, we like ideas built on both customer insights and the experience of the business team. We believe the strategy and the ideas must engage the whole business.
Core team |
"I knew these guys from Pepsi many years ago and they seemed quite bright!!!" Murray Darling, Starbucks |
Chris RadfordDifferentiate Founder, MA Cambridge. Worked in UB marketing, Pepsi marketing director and HEAD MD Created EGL delivered results with Mars, Scotts, and B2B clients
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Shona RadfordWorkshop design & delivery, BA Bristol
Worked at Unilever UB and Mars in sales and marketing. Marketing capability expert and workshop facilitator |
Susie AmannProject direction & delivery, MA Oxford
Worked in Mars in sales and marketing, Director of 15 store greetings card retail chain |
Our skillsWe are a team with different specialisms who co-operate to complete client projects.
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Industries where we work bestWe come from a strong food and drink background. We know a lot about consumer products in food, drinks and gardening/DIY. The team also has consumer experience across, retail, restaurants, personal care and financial services.
In the past 15 years we have built up considerable experience witjh B2B clients in finance, recruitment, property, IT and retail. We work best if your business gives priority to adding value to customers rather than just extracting money from them. |
Collaborators and advisers
But we do not believe in working alone. We work with a range of specialist skills and bring them in when you need it. We have worked with each of these collaborators in different ways. One of the firms is even called, The Collaborators. We all know each other well and share the same approach that focuses on adding value to customers and staying grounded in robust customer insights
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Style and approachWe operate the kind of consultancy we were looking to work with when we were clients
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What's important to usCreating products and services that your customers will love by adding value. We ensure ideas are based on what customers want or will need and engage the whole business in creating success
. We won’t just ‘take the order’. We will tell you how we see it. We tell you the truth, not what will make us money. We’re brave enough to share the difficult messages. Relationships matter a great deal to us. We work best with those we get on with and where there is mutual respect. |