Diiferentiate offers a five step method

Our 5 step consulting programme helps CEO's and business owners turn insights about customers into products, services or marketing messages that will attract more customers.

You end up with a growth strategy the whole team is convinced will work.  Everyone has clarity about where you are going.  This unlocks commitment from the team and the investment to make it happen.

Each step has three elements

Each step involves 
  1. Customer or desk research to get insight, 
  2. An analytical tool to get clarity  
  3. A workshop to create ideas and insights and engage the whole business team. 
It tells you which changes to the product, the branding, the marketing or the distribution strategy will be most effective at driving growth in your business.

Proprietary tools creat clarity and evidence

Our method uses proprietary tools to create both clarity and evidence.  

For example the POSITION tool reveals the most powerful thing you can build into the product to attract more people to buy more often.  

A client talks here about what they get from the POSITION tool.

The 5 steps

To read and understand more about the thinking behind each of these steps and exactly how this works.

Client testimonials

Yesterday Maxwellia attended the 4th workshop in the Differentiate Programme - This is the PERFECT step where we began to bring our brand to life. It was brilliant - probably one of the most rewarding days of my marketing career as the Maxwellia vision and first product begins to lift off the page. 

The output of the day is a culmination of the hard work the team has put in since May we have brainstormed, debated, talked to consumers, prized out the truth from our colleagues and validated our work with online research.  I now have an almost perfect Brand Story for Maxwellia, a refined brand positioning for our first product and focused ideas on products and services to build around the core offer of that first product.

The power-driver methodology which is Chris' IP is a truly effective and fast way of getting the heart of a value proposition and gets to the crux of why people will buy your product.  We have saved so much time and money compared to the way big pharma companies in my field do this type of work.

Yesterday Chris Radford was absolutely in the zone providing clear, powerful, solid direction for brand creation his years of experience shining through with useful advice and theory based on his take on why we consumers buy the things we do. It was a fun day, the energy levels high and creative ideas flowing freely, Shona's facilitation skills were outstanding pushing the group hard to drive the best ideas using a range of ideation techniques to help us when we got stuck. It was a hard day but I am energised and motivated to push on. 

A big thanks to Chris for the Differentiate journey so far (and for inventing the Differentiate Programme) I am looking forward to starting the process again for our second product.

I am convinced it will work.


Anna Maxwell
Maxwellia