We are a marketing and sales strategy consultancy firmly grounded in practical business reality. We focus on stimulating profitable growth.  We help you create competitive advantage and design your strategy, your products.and packaging, your messages and your sales approach.

We are expert in practical marketing and sales strategy.  We try to keep it simple and cut through the clutter.  We find it helps to focus on 4 questions

1. Who are you targeting and what is their unfulfilled need? (target market)
   
2. What makes you distinctive and stand out? (positioning)
   
3. What should you look like and what message do you put across? (design and advertising)
   
4. Where should you be available and visible so people can buy?  (channels)

Doing this means we think about, analyse, facilitate, and  research your customers experience of:

• your brand positioning
  
• your product/service benefit
  
• your packaging formats and design
  
• your advertising messages, promotions impact
  
• your route to market 
  

Our strength is solving tough or turnaround situations.  If your marketing team are clear on strategy, you probably don’t need us.   However when you can see things are, or are about to, go wrong and you need to act fast and bring in a  fresh perspective, then invite us in for an introductory workshop.

We have written a short paper on how to build business strategy based on competitive advantage.  We used parallels in competitive sport to bring this alive.

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