Differentiate - creating growth strategies everyone is convinced will work
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How do you create a growth strategy you are convinced will work and gets the rest of the business fired up?

We can help you create a more credible plan more effectively by taking you through a proven step-by-step process.   This isn’t theory, it works (see case studies here).

It’s a programme that takes place over 26 weeks, where you and your team will be given the mentoring. tools and support to build each of the 5 P’s pertaining to your business … and most importantly be held accountable to accomplishing your team goals.



Broadly the 5 P's are

Pinpoint  
Identify your target customers and their problem that you want to help them with

Position  

Define what makes you stand out to solve it for them

Perfect  

Create or refine the product or service that delivers it better than competitors.  Choose the message that communicates your unique advantage.

Promote  

Be noticed and available when the customer wants it.  And at the right price

Pitch  

Make a business case to get financial investment and support from the team

Make it happen

By working with you on the 5P’s and using the mentoring, research, analysis and facilitation from Differentiate, you will see radical changes. 
 
You will have clearer insights and turn these into simpler ideas. 
  
You will be using robust evidence and seen as creating the right opportunities for your business success.
 
You will be seen in the business as a force for creating credible ideas and plans.  

Insight

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Discover customers' unfulfilled needs so you deliver products and services that people will buy more of and pay more for.  Understand which are the right distribution channels so customers can buy them more often.

More than market research

Clarity

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Figure out what the insight means so the business knows what to do. Translate the insight so you can get everyone to believe in it.  Communicate it clearly so people can act on it.
 
Use analysis & workshops

Creativity

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Research and analysis alone does not create ideas.  But it can provide the platform.

We help you come up with a new way to do something or a new thing to do.  

Create ideas that will work

Momentum

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Be confident in your decisions.  Create a plan that excites everyone.  Ensure you engage the whole business team and get commitment to the plan.

 
Get everyone on board

Differentiate

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Some things our clients have said

In a nutshell, Differentiate help me to see the wood for the trees. They help me to crystallise my plan of attack to grow and differentiate my business and brands.  
Michelle Frost:  Mars

Enjoyable and Invaluable. Refreshing change to see insights gained in more interactive and quantifiable way. No ambiguous summaries just clear actions & decisions. 
Michelle Quickfall:  Scotts Miracle Gro
Challenging, stimulating, really creates a new perspective on market and company. Significant but very worthwhile investment.  

Michael Meinhardt: Fridays