What we do?

We help create growth strategies that everyone is convinced will work.  They are customer insight driven.  This helps you create new products, design new pack formats, re-position brands, come up with new marketing messages or open up new channels.

Who do we do this for?

We work with business teams in medium to large businesses.  We have been fortunate to do  great work with global brands in consumer products like Mars, PepsiCo and Scotts Miracle- Gro.  Over the last 10 years we have also enjoyed working with smaller businesses in B2B and web delivery to get create great results. See client list

What issues do we help clients with?

Marketing teams can struggle to get the business behind the plan  A strategy's success is only 25% about insight and ideas and 75% about implementation, so this is a real problem.  the business team must believe in it and be engaged.  

Why does this happen?  Our research and experience suggests there are 3 reasons

Insights and ideas are too complex.  Further to that  strategy-jargon and brand-speak can makes ideas seem remote.   The best ideas are based on clear insight and are simple to express.

Growth strategies are often developed in isolation in a kind of bubble.  It is tempting to spend too much time with your agencies and not enough with the business team.  If  there is not enough interaction with the rest of the business, confidence in the plan is reduced.

The evidence and numbers are not robust enough.  There is plenty of hard empirical evidence about how markets work and customers behave.  This can be harnessed to bring clarity and robust, convincing answers.  You would not believe how many businesses ignore this and how many marketing experts don’t use it.  

How do we do address the issues?

We have developed a five step process to overcome these issues.   This is based around five simple questions that teams must address to create growth strategy that is sure to work.   

Our approach brings useful insight, clear and simple ideas, compelling evidence and engages the business.  It revolves around a workshop programme, but also involves analytical tools, customer research, and idea generation.  

You get new ideas and a plan founded on powerful customer insights and robust evidence that even convinces the finance director that it will work.  

What do we strive to achieve?

We are known for getting results.  Our mission is to leave the business team confident the plan will work and fired up to deliver the plan.

Read our article

We have written a short paper on how to build business strategy based on competitive advantage.  We used parallels in competitive sport to bring this alive.

Click on the button to get a copy